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Performance

A patient acquisition engine.

We help clinical labs generate demand and turn marketing spend into profit.

Services

The four disciplines in Performance.

Digital strategy for clinical laboratories

Digital strategy

Before spending more on media, we need to know where the opportunity is. We look at the lab, the competition, the locations, the channels, and the intake process to decide where to invest, how much, and how to turn that into patients.

Includes

  • Marketing assessment
  • Acquisition strategy
  • Channel selection
  • Budget planning
  • Funnel design
  • KPIs and targets
Tracking and measurement for clinical laboratories

Tracking and measurement

You need to know where the patient came from, what it cost to win them, and what happened after first contact. We build the measurement layer that connects campaigns, the website, messaging, and the CRM, and turn that into decisions.

Includes

  • Proprietary CRM integration
  • Conversion setup
  • Campaign tracking
  • Results dashboard
  • Activity reporting
  • KPI monitoring
SEO and GEO for clinical laboratories

SEO and GEO

Your lab needs to be found when someone searches for a test, a location, or an answer. We work the site, the content, and the local presence to grow visibility on Google and inside the new AI search tools.

Includes

  • Technical SEO
  • Local SEO
  • Organic content
  • GEO structure
  • Google Business Profile
  • Rank monitoring

Want to see where your lab's opportunities actually are?

Get in touch and let's start a project.